County Elections Meta Ads
Engaging static and video ads across the Meta platform
Overview
We created a three-layered campaign across the Meta platform - Facebook and Instagram - that included Meta feed ads, Stories, Reels, and carousels. Ad messaging was targeted to three stages of the election cycle - awareness, preparation, and action - with information on how and where to vote to inspire Marin County regsitered voters to vote in the statewide Primary election on June 2, 2026.
The Meta ads campaigns were complemented by CTV video ads and display ads with cohesive and urgent messaging across channels. Meta ads featured authentic images of ballots and local places to vote, and video featured the Registrar of Elections for an authentic, trustworthy, and credible message.
Result
- Impressions: 565,567k across tactics
- CTR: .9%
- Increase in voter turnout vs last Primary Election: 14%