Mosquito Abatement District Outreach

The Pacific AI Digital Media team created an omnichannel strategy with video, display ads, Meta ads to raise awareness about the Napa County Mosquito Abatement District and help mitigate mosquito issues. The campaign used this connected approach across channels to create awareness of the District - what they do, how they protect public health, the areas they serve, and what residents can do at home to prevent mosquitoes.

The three-message campaign was delivered across premium CTV, display ads across devices, and Facebook and Instagram ads - with cohesive, clear messaging and brand voice. The display ads targeted homeowners, residents, families, outdoor enthusiasts, and agricultural and vineyard works.

Video was shot on location in Napa County and created authentically, showcasing the wetlands they treat and monitor, the District's office and labs, local home inspections, techs in the field, and the science and people behind the scenes.

We also layered in organic social media content posting for continued awareness and community engagement.

April - June 2026

- Total Impressions: 612,089

- Total Clicks: 1,391

- Display CTR: 0.4%

- Unique Reach Display Ads: 49,750+

- CTV Completion Rate: 99.10%

- Conversions: 72