County Elections Display Ads
A dynamic outreach campaign across multiple channels to reach voters in Marin County and increase voting in the June 2026 Primary Election.
Overview
We created a cross-channel ad campaign to reach voters and residents in Marin County. Our omnichannel approach included display ads, retargeting, video across streaming TV, and OTT, and Meta ads with three story messages to reach voters at different stages of the election cycle. We targeted two age groups of people who voted in the last election with diverse messaging across the platforms they use most.
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Result
- Served over 120,00 impressions
- CTR was 1.1% - which is above industry average
- 30,000 residents voted in Marin County, a slight bump from the previous Primary Election.