Mosquito District SEO
Content created and optimized to boost discoverability on search engines and AI platforms and overviews.
Overview
Alameda County Mosquito Abatement District needed support to drive visibility in AI and traditional search to amplify their digital advertising campaigns. We created website content around targeted topics they wanted to surface for, including on new pages, articles, FAQs, with schema to provide context to the LLMs and Google. Content and FAQs were created based on a site audit, competitor gaps, and trending topics and questions.
Fresh, original, and helpful content for their website and social channels boosts their online visibility, credibility, and authority, providing the right signals to get them higher positioning on search engines and cited in AI Overviews. A new landing page called around when to inform the district captures search queries, improves engagement on the site with helpful informational content, and supports the district's outreach goals.
We also updated their Google Business Profile to amplify their online presence.
Result
- Ranking on Page 1 for 8 keywords
- 30% increase in citations in AI Overviews
- Increase in Site Visits
- increase in New Visitors