Video | CTV
An integrated video campaign across streaming TV, Meta ads, and social posting to raise awareness of the District and ways residents can help with mosquito prevention at home.
Overview
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Result
Post-launch, CraftHaven experienced a 50% surge in subscribers and a 35% boost in social media engagement. The branding helped differentiate them from competitors, earning features in craft magazines.
The cohesive identity strengthened customer loyalty, with many users sharing unboxing videos that amplified organic reach.